352 Foreground Media

352 Foreground Media was built on the idea that clarity never goes out of style. The goal was to create a brand that speaks in simplicity but leaves an impact that’s hard to forget. Every line, color, and space was designed to feel intentional, sharp, and precise. The name itself tells a story. 352 comes from the ASCII sum of the word MEDIA, tying the brand back to its digital roots. Foreground represents the space that demands focus, the part of any frame that holds attention. Together, they stand for what we believe in—putting what matters most front and center. The logo is built from the negative spaces of 3, 5, and 2, subtly forming the initials F and M. Nothing here is accidental. Every edge, every gap, has purpose. The geometry is minimal yet flexible, designed to work on anything from a billboard to a favicon while still carrying the same bold clarity. We chose Helvetica Neue because it feels timeless, honest, and balanced. It doesn’t scream; it communicates. For us, that’s the point. 352 FM doesn’t just create visuals; it builds presence. Work that’s simple, striking, and impossible to ignore.