Tasty's

The Tasty’s logo is built around the Chandrakor, a symbol deeply rooted in Marathi culture. Traditionally worn as a mark of identity, pride, and heritage, the Chandrakor connects the brand directly to its origins in Maharashtra. By using this cultural icon as the core of the logo, Tasty’s grounds itself in authenticity and local flavor from the very first glance. The symbol is rendered in a hand-drawn, imperfect brush style, giving it a warm, homely character. This intentional roughness mirrors the textures of real kitchens—smudges, strokes, splashes—and reflects food that is genuine, comforting, and made with heart. The organic shape evokes the feeling of something prepared by hand, not manufactured, reinforcing the brand’s commitment to honest, home-style taste. Together, the cultural significance of the Chandrakor and the handcrafted aesthetic create a logo that feels familiar, flavorful, and rooted in tradition, perfectly capturing the soul of Tasty’s. 
Authentic like home, proud like its culture, and full of character.

Client

Tasty's

DELIVERABLES

Logo Packaging Letterhead Business Card Social Media

Year

2025

Role

Designer